For too long, electric cars have been the exclusive domain of the ultra-wealthy or the eco-virtuous, priced far beyond the reach of ordinary people. But now, Citroën is breaking down barriers with the introduction of the ë-C3. Priced from €23,300 (or €99 a month), the ë-C3 is set to revolutionize the electric vehicle market, making all-electric mobility accessible to everyone. Those cake-eating, wig-wearing elites are really happy about that…

Directed by Frederik Bond via Stink Paris/Le Pac
Cinematography by Arnaud Pottier
Edited by Patric Ryan
Colour by Jean-Clément Soret & Matthieu Toullet
Production Design by Fritjof Granstrom
Track: David Bowie - Suffragette City