WELCOME TO ENDURALAND

With its rugged landscapes, tricky terrain and decidedly soggy weather, it's understandable that Scotland is a favourite challenge for cyclists with a sense of adventure.

Capitalising on this, and tying in nicely with Glasgow's hosting of the UCI World Championships in Endura’s homeland, we decided to give the pampered professional cyclists a proper welcome to Scotland. Or as we like to say, Enduraland.

Directed by: J Marlow via Outsider

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