Santa Claus is fed up with being “the polluter’s bitch”. 

Santa sits down to assume the role of a news anchor and delivers some shocking news, announcing that he’s going to quit because of all the plastic pollution that happens over the festive season. This is until he’s introduced to the Ocean Bottle - a reusable bottle that results in 1000 plastic bottles being removed from the Ocean upon purchase. 

In addition to the ad, we also projected messages on the side of buildings calling people out for plastic pollution, including Amazon's fulfilment centre in Milton Keynes…

The campaign generated thousands of impressions online and was featured in Campaign Magazine’s 2022 Round-Up of Xmas ads. 

Directed by Peter Lydon via Creep