Following submissions from the UK’s top agencies, our idea was selected as the winning team for Snapchat annual Creative Council project brief. As part of the prize, our idea was produced for Snapchat and with £250K of supported media.

Our Speech to Street campaign was centred around a Snapchat lens that encouraged Gen Z users to use their voice and make a choice to vote in the 2021 UK local elections. We commissioned Opinium research to discover the issues that matter the most to the next generation of UK voters.

We built these learnings into an Augmented Reality lens experience that was designed to give a political platform to Generation Z in a way no one has done before. We achieved 50million total impressions. Our AR lens produced 6.1 million impressions, while our video content saw 42 million impressions. Voter registration for our target audience was also boosted by 331% in the week leading up to the elections. Job done.