In the UK, speed kills and injures an average of 54 young people each week. Young men, in particular, can overestimate their ability to handle speed, and underestimate the risks – of driving slightly too fast for the conditions or a few miles per hour over the speed limit.

This campaign highlights the potential impact of driving just a little too fast for the road and asks our audience, who have so much of life to enjoy, whether pushing their speed is worth it.

Directed by Ed Morris via Riff Raff Films